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DTSTART;TZID=America/New_York:20250203T110000
DTEND;TZID=America/New_York:20250203T120000
DTSTAMP:20260403T183436
CREATED:20250125T201000Z
LAST-MODIFIED:20250125T204933Z
UID:10001561-1738580400-1738584000@salesvault.pro
SUMMARY:Storytelling That Sells: Creating Case Studies That Convert
DESCRIPTION:Behind every great sale is a story that needs to be told. In “Storytelling That Sells: Creating Case Studies That Convert\,” Sales Vault members will learn the art of crafting compelling case studies that showcase the real-world impact of their products. From gathering client testimonials to highlighting measurable results\, this workshop will provide actionable tips for building trust and credibility through storytelling. Discover how to turn your successes into persuasive tools that inspire new clients to choose you.
URL:https://salesvault.pro/event/storytelling-that-sells-creating-case-studies-that-convert/
CATEGORIES:Featured Workshop,Live Workshop
ATTACH;FMTTYPE=image/jpeg:https://salesvault.pro/wp-content/uploads/2025/01/Storytelling-for-Business.jpg
ORGANIZER;CN="Bill Farquharson":MAILTO:bill@salesvault.pro
LOCATION:https://salesvault.pro/event/storytelling-that-sells-creating-case-studies-that-convert/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250209
DTEND;VALUE=DATE:20250220
DTSTAMP:20260403T183436
CREATED:20250209T233438Z
LAST-MODIFIED:20250209T233911Z
UID:10001567-1739059200-1740009599@salesvault.pro
SUMMARY:Prep for Feb. 19 Workshop - Download Lead Gen Worksheet
DESCRIPTION:New business is the key to sustained success. This Lead Generation Worksheet\, designed as prep for the February 19th workshop “Find Your Next Best Customer\, will help you evaluate your current lead-gen efforts\, identify areas for improvement\, and prepare a plan to attract high-quality prospects. Download the worksheet now and get ready to grow your sales pipeline! \n				\n													Get the Worksheet
URL:https://salesvault.pro/event/prep-for-feb-19-workshop-download-lead-gen-worksheet/
CATEGORIES:February 2025 Series
ATTACH;FMTTYPE=image/jpeg:https://salesvault.pro/wp-content/uploads/2025/02/Worksheet-Download-Feb-2025-Lead-Generation.jpg
ORGANIZER;CN="Bill Farquharson":MAILTO:bill@salesvault.pro
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250210T110000
DTEND;TZID=America/New_York:20250210T120000
DTSTAMP:20260403T183436
CREATED:20250125T201259Z
LAST-MODIFIED:20250125T204951Z
UID:10001562-1739185200-1739188800@salesvault.pro
SUMMARY:Seasonal Selling Mastery: Maximizing Impact Year-Round
DESCRIPTION:Every season brings new opportunities to connect with customers—are you ready to take advantage? In “Seasonal Selling Mastery: Maximizing Impact Year-Round\,” discover how to create targeted campaigns for holidays\, industry events\, and other timely occasions. Tailored for Sales Vault members\, this workshop offers actionable insights into crafting personalized promotions\, timely offers\, and creative marketing materials that resonate with your audience. Join us to make every season your most profitable one yet!
URL:https://salesvault.pro/event/seasonal-selling-mastery-maximizing-impact-year-round/
CATEGORIES:Featured Workshop,Live Workshop
ATTACH;FMTTYPE=image/jpeg:https://salesvault.pro/wp-content/uploads/2025/01/Seasonal-Selling.jpg
ORGANIZER;CN="Bill Farquharson":MAILTO:bill@salesvault.pro
LOCATION:https://salesvault.pro/event/seasonal-selling-mastery-maximizing-impact-year-round/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250218T110000
DTEND;TZID=America/New_York:20250218T120000
DTSTAMP:20260403T183436
CREATED:20250125T201629Z
LAST-MODIFIED:20250125T205034Z
UID:10001563-1739876400-1739880000@salesvault.pro
SUMMARY:Marketing Smarter: Budget-Conscious Strategies for Big Impact
DESCRIPTION:Marketing on a tight budget doesn’t mean sacrificing results. In “Marketing Smarter: Budget-Conscious Strategies for Big Impact\,” Sales Vault members will explore creative\, cost-effective ways to promote print\, signage\, and promotional products. Learn how to prioritize your efforts\, leverage free or low-cost tools\, and make smart investments that deliver a big return. Whether you’re aiming to cut costs or boost efficiency\, this session will equip you with practical strategies to make every marketing dollar count.
URL:https://salesvault.pro/event/marketing-smarter-budget-conscious-strategies-for-big-impact/
CATEGORIES:Featured Workshop,Live Workshop
ATTACH;FMTTYPE=image/jpeg:https://salesvault.pro/wp-content/uploads/2025/01/Budget-Conscious-Marketing.jpg
ORGANIZER;CN="Bill Farquharson":MAILTO:bill@salesvault.pro
LOCATION:https://salesvault.pro/event/marketing-smarter-budget-conscious-strategies-for-big-impact/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250219T130000
DTEND;TZID=America/New_York:20250219T140000
DTSTAMP:20260403T183436
CREATED:20250203T010742Z
LAST-MODIFIED:20250209T233056Z
UID:10001565-1739970000-1739973600@salesvault.pro
SUMMARY:Find Your Next Best Customer: Innovative Lead-Gen Strategies
DESCRIPTION:Anyone with a pulse and a checkbook might’ve been your first “ideal” client\, but as you’ve honed your craft\, you’ve discovered a sweet spot. In this workshop\, learn cutting-edge methods to pinpoint higher-quality leads—no more mass-calling from a random list. You’ll explore how to adapt your target market to changing industry conditions and identify customers who truly align with your offerings. Walk away with a plan to work smarter\, not harder. \nDownload the Worksheet to Prep for this Workshop↓
URL:https://salesvault.pro/event/find-your-next-best-customer-innovative-lead-gen-strategies/
CATEGORIES:Featured Workshop,February 2025 Series,Lead Generation,Live Workshop
ATTACH;FMTTYPE=image/jpeg:https://salesvault.pro/wp-content/uploads/2025/02/February-19-Workshop-on-Lead-Generation-2025.jpg
ORGANIZER;CN="Bill Farquharson":MAILTO:bill@salesvault.pro
LOCATION:https://salesvault.pro/event/find-your-next-best-customer-innovative-lead-gen-strategies/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250224
DTEND;VALUE=DATE:20250301
DTSTAMP:20260403T183436
CREATED:20250225T185910Z
LAST-MODIFIED:20250225T232020Z
UID:10001573-1740355200-1740787199@salesvault.pro
SUMMARY:February 2025 Wrap-up: Additional Lead Gen Resources
DESCRIPTION:As we wrap up the February 2025 unit on Lead Generation\, you’ll find additional resources here to help you identify the right target market to get more leads! \nGet More Resources
URL:https://salesvault.pro/event/february-2025-wrap-up-additional-lead-gen-resources/
CATEGORIES:February 2025 Series
ATTACH;FMTTYPE=image/jpeg:https://salesvault.pro/wp-content/uploads/2025/02/More-Lead-Gen-Resources-Feb-2025.jpg
ORGANIZER;CN="Bill Farquharson":MAILTO:bill@salesvault.pro
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250224T110000
DTEND;TZID=America/New_York:20250224T120000
DTSTAMP:20260403T183436
CREATED:20250125T202436Z
LAST-MODIFIED:20250125T205101Z
UID:10001564-1740394800-1740398400@salesvault.pro
SUMMARY:Selling the Value: Highlighting the Benefits of Print\, Signage\, and Promo Products
DESCRIPTION:Print\, signage\, and promotional products have undeniable value—if you know how to sell them. In “Selling the Value: Highlighting the Benefits of Print\, Signage\, and Promo Products\,” Sales Vault members will explore strategies for communicating how these tools deliver tangible results\, complement digital campaigns\, and enhance ROI. Learn how to position your offerings as essential for building brand recognition and driving engagement. Don’t miss this opportunity to sharpen your sales pitch and win more business.
URL:https://salesvault.pro/event/selling-the-value-highlighting-the-benefits-of-print-signage-and-promo-products/
CATEGORIES:Featured Workshop,Live Workshop
ATTACH;FMTTYPE=image/jpeg:https://salesvault.pro/wp-content/uploads/2025/01/Showcasing-your-value.jpg
ORGANIZER;CN="Bill Farquharson":MAILTO:bill@salesvault.pro
LOCATION:https://salesvault.pro/event/selling-the-value-highlighting-the-benefits-of-print-signage-and-promo-products/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250225T110000
DTEND;TZID=America/New_York:20250225T120000
DTSTAMP:20260403T183436
CREATED:20250203T013250Z
LAST-MODIFIED:20250217T154442Z
UID:10001566-1740481200-1740484800@salesvault.pro
SUMMARY:AI and Lead Generation: Supercharge Your Prospecting
DESCRIPTION:Scroll Down to Register ↓\nAbout this Workshop\nForget trudging through the snow and knocking on doors. AI is changing the rules of prospecting\, letting you find and qualify leads in just a few keystrokes. In this session\, you’ll learn how to streamline your lead-gen process using the latest technology—saving time\, boosting efficiency\, and closing bigger deals. Ready to embrace the future of sales? \nWhat You’ll Learn\n\nHow to identify YOUR target market;\nHow to find the best vertical markets to call on;\nHow to find the best companies within those verticals;\nHow to find key contacts within those companies\, and;\nHow to find the contact information of those contacts.\n\nPlus\, you will receive access to the replay so the webinar to watch again and again. \nThis workshop is presented by Bill Farquharson of The Sales Vault and special guest Emma Farquharson of SharedIntel AI.\n \nCost for Participating\nSales Vault members: Attend for FREE \nNon-members: $99\n(includes a copy of the recording) \nJoin the Sales Vault and Save!\nYes\, you can join The Sales Vault for $69 and participate in this and all monthly AI workshops for FREE. Cancel at any time. \nClick Here to explore membership options and check for partner discounts.
URL:https://salesvault.pro/event/ai-and-lead-generation-supercharge-your-prospecting/
CATEGORIES:AI,Featured Workshop,February 2025 Series,Lead Generation,Live Workshop
ATTACH;FMTTYPE=image/jpeg:https://salesvault.pro/wp-content/uploads/2025/02/AI-and-Lead-Generation-Workshop-February-2025.jpg
ORGANIZER;CN="Bill Farquharson":MAILTO:bill@salesvault.pro
LOCATION:https://salesvault.pro/event/ai-and-lead-generation-supercharge-your-prospecting/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250303T110000
DTEND;TZID=America/New_York:20250303T120000
DTSTAMP:20260403T183436
CREATED:20250217T194154Z
LAST-MODIFIED:20250217T202250Z
UID:10001568-1740999600-1741003200@salesvault.pro
SUMMARY:Getting the Meeting: How to Give Clients a Reason to Say Yes
DESCRIPTION:Your existing clients are your best source for upselling\, cross-selling\, and referrals—but only if you can get in front of them. The challenge? They’re busy\, and a generic “just checking in” meeting won’t cut it. In this workshop\, we’ll explore proven strategies to make your meetings valuable and irresistible to clients. Learn how to position yourself as a strategic partner\, craft compelling meeting invitations\, and offer insights that clients actually want to hear. Walk away with practical approaches that will increase your meeting success rate and drive more sales from your existing accounts.
URL:https://salesvault.pro/event/getting-the-meeting-how-to-give-clients-a-reason-to-say-yes/
CATEGORIES:Featured Workshop,Live Workshop,Weekly Workshop
ATTACH;FMTTYPE=image/jpeg:https://salesvault.pro/wp-content/uploads/2025/02/Getting-The-Meeting-The-Sales-Vault-Marketing-Workshop-March-2025.jpg
ORGANIZER;CN="Bill Farquharson":MAILTO:bill@salesvault.pro
LOCATION:https://salesvault.pro/event/getting-the-meeting-how-to-give-clients-a-reason-to-say-yes/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250304T113000
DTEND;TZID=America/New_York:20250304T123000
DTSTAMP:20260403T183436
CREATED:20240911T180735Z
LAST-MODIFIED:20250224T224826Z
UID:10001539-1741087800-1741091400@salesvault.pro
SUMMARY:SpeedPro Owner Exclusive: Making Initial Contact and Maintaining Relationships
DESCRIPTION:Join fellow SpeedPro owners at this interactive workshop on making initial contact and maintaining relationships. \nBack in the day\, connecting with customers was not this hard. What’s more\, we had enough face time to form lasting relationships. Today\, everything is different. But there is still a way to create a bond with a customer. This workshop will show you how to find ‘em and keep ‘em.
URL:https://salesvault.pro/event/making-initial-contact-and-maintaining-relationships/
CATEGORIES:SpeedPro Owner Exclusive
ATTACH;FMTTYPE=image/jpeg:https://salesvault.pro/wp-content/uploads/2024/09/SpeedPro-Workshop-March-4.jpg
ORGANIZER;CN="Bill Farquharson":MAILTO:bill@salesvault.pro
LOCATION:https://salesvault.pro/event/making-initial-contact-and-maintaining-relationships/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250310T110000
DTEND;TZID=America/New_York:20250310T120000
DTSTAMP:20260403T183436
CREATED:20250217T194735Z
LAST-MODIFIED:20250217T201757Z
UID:10001569-1741604400-1741608000@salesvault.pro
SUMMARY:Overcoming Objections – What Clients Say (and What They Don’t)
DESCRIPTION:Objections are a natural part of sales—but not all of them are spoken aloud. While some clients push back with clear concerns about price\, timing\, or need\, others simply go silent\, dodge meetings\, or hesitate without explanation. In this workshop\, we’ll uncover both the stated and unstated objections that stand between you and the sale. You’ll learn sales and marketing techniques to address concerns head-on\, recognize hidden hesitations\, and guide the conversation toward a confident “yes.” Walk away with practical strategies to handle objections with confidence\, strengthen client relationships\, and close more deals.
URL:https://salesvault.pro/event/overcoming-objections-what-clients-say-and-what-they-dont/
CATEGORIES:Featured Workshop,Live Workshop,Weekly Workshop
ATTACH;FMTTYPE=image/jpeg:https://salesvault.pro/wp-content/uploads/2025/02/Overcoming-Objections-Vault-Marketing-Workshop-March-2025.jpg
ORGANIZER;CN="Bill Farquharson":MAILTO:bill@salesvault.pro
LOCATION:https://salesvault.pro/event/overcoming-objections-what-clients-say-and-what-they-dont/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250317T110000
DTEND;TZID=America/New_York:20250317T120000
DTSTAMP:20260403T183436
CREATED:20250217T194944Z
LAST-MODIFIED:20250217T202116Z
UID:10001570-1742209200-1742212800@salesvault.pro
SUMMARY:Charting the Path Forward – Essential Questions for Growth
DESCRIPTION:Success in the print\, signage\, and promotional products industries doesn’t happen by chance—it requires a clear\, strategic plan. But before you can create that plan\, you need to ask the right questions. In this workshop\, we’ll guide you through a process of self-examination to uncover the strengths\, weaknesses\, opportunities\, and roadblocks in your business. You’ll learn how to evaluate your market position\, customer base\, competitive landscape\, and internal capabilities to set a clear direction for growth. Whether you’re looking to expand\, pivot\, or optimize\, this session will help you define the questions that lead to the answers—and the strategy—you need.
URL:https://salesvault.pro/event/charting-the-path-forward-essential-questions-for-growth/
CATEGORIES:Featured Workshop,Live Workshop,Weekly Workshop
ATTACH;FMTTYPE=image/jpeg:https://salesvault.pro/wp-content/uploads/2025/02/Charting-the-Path-The-Sales-Vault-Marketing-Workshop-March-2025.jpg
ORGANIZER;CN="Bill Farquharson":MAILTO:bill@salesvault.pro
LOCATION:https://salesvault.pro/event/charting-the-path-forward-essential-questions-for-growth/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250317T130000
DTEND;TZID=America/New_York:20250317T140000
DTSTAMP:20260403T183436
CREATED:20250228T211802Z
LAST-MODIFIED:20250228T213052Z
UID:10001575-1742216400-1742220000@salesvault.pro
SUMMARY:Mastering New Business Development: Proven Strategies for Print\, Signage\, and Promo Sales
DESCRIPTION:Building a strong pipeline of new business is the key to long-term sales success\, but where do you start? This session dives into time-tested strategies for finding and winning new customers in the print\, signage\, and promotional products industries. We’ll cover practical approaches to prospecting\, effective networking\, referral-generation\, and crafting outreach that gets results. You’ll learn how to identify high-potential leads\, open meaningful conversations\, and turn prospects into loyal clients. If you’re looking to grow your book of business with real\, actionable tactics—not gimmicks—this session is for you.
URL:https://salesvault.pro/event/mastering-new-business-development-proven-strategies-for-print-signage-and-promo-sales/
CATEGORIES:Featured Workshop,Live Workshop,March 2025 Series,New Business Development
ATTACH;FMTTYPE=image/jpeg:https://salesvault.pro/wp-content/uploads/2025/02/Mastering-New-Business-Development-Workshop-The-Sales-Vault.jpg
ORGANIZER;CN="Bill Farquharson":MAILTO:bill@salesvault.pro
LOCATION:https://salesvault.pro/event/mastering-new-business-development-proven-strategies-for-print-signage-and-promo-sales/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250324T110000
DTEND;TZID=America/New_York:20250324T120000
DTSTAMP:20260403T183436
CREATED:20250217T195019Z
LAST-MODIFIED:20250217T202330Z
UID:10001571-1742814000-1742817600@salesvault.pro
SUMMARY:What You Should Be Doing (But Aren’t): Essential Tasks for Managing and Growing Your Business
DESCRIPTION:Running a print shop\, sign shop\, or promotional products company is demanding\, and it’s easy to get caught up in daily operations while overlooking critical tasks that drive growth. In this workshop\, we’ll identify the must-do activities that too many business owners neglect—tasks that improve customer retention\, boost sales\, streamline operations\, and set the stage for long-term success. From marketing and sales strategies to financial management and client engagement\, we’ll uncover what’s missing from your to-do list and give you a roadmap to start making real progress. If you’re ready to stop working in your business and start working on it\, this session is for you.
URL:https://salesvault.pro/event/what-you-should-be-doing-but-arent-essential-tasks-for-managing-and-growing-your-business/
CATEGORIES:Featured Workshop,Live Workshop,Weekly Workshop
ATTACH;FMTTYPE=image/jpeg:https://salesvault.pro/wp-content/uploads/2025/02/Essential-Tasks-The-Sales-Vault-Marketing-Workshop-March-2025.jpg
ORGANIZER;CN="Bill Farquharson":MAILTO:bill@salesvault.pro
LOCATION:https://salesvault.pro/event/what-you-should-be-doing-but-arent-essential-tasks-for-managing-and-growing-your-business/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250325T120000
DTEND;TZID=America/New_York:20250325T130000
DTSTAMP:20260403T183436
CREATED:20250228T205153Z
LAST-MODIFIED:20250228T214005Z
UID:10001574-1742904000-1742907600@salesvault.pro
SUMMARY:AI and New Business Development: Winning More Clients in Print\, Signage\, and Promo
DESCRIPTION:Scroll Down to Register ↓\nAbout this Workshop\nIn an industry where competition is fierce and time is limited\, salespeople need smarter strategies to find\, engage\, and convert new clients. This webinar reveals how AI-powered tools can revolutionize business development for those selling print\, signage\, and promotional products. You’ll learn how to automate research\, craft personalized marketing content\, and streamline follow-ups for maximum impact. Whether you’re breaking into new markets or growing existing accounts\, this session offers actionable tips to help you sell more in less time. \nThis workshop is presented by Bill Farquharson of The Sales Vault and special guest Emma Farquharson of SharedIntel AI.\n \nCost for Participating\nSales Vault members: Attend for FREE \nNon-members: $99\n(includes a copy of the recording) \nJoin the Sales Vault and Save!\nYes\, you can join The Sales Vault for $69 and participate in this and all monthly AI workshops for FREE. Cancel at any time. \nClick Here to explore membership options and check for partner discounts.
URL:https://salesvault.pro/event/ai-and-new-business-development-winning-more-clients-in-print-signage-and-promo/
CATEGORIES:AI,Featured Workshop,Live Workshop,March 2025 Series,New Business Development
ATTACH;FMTTYPE=image/jpeg:https://salesvault.pro/wp-content/uploads/2025/02/AI-Workshop-March-2025-New-Business.jpg
ORGANIZER;CN="Bill Farquharson":MAILTO:bill@salesvault.pro
LOCATION:https://salesvault.pro/event/ai-and-new-business-development-winning-more-clients-in-print-signage-and-promo/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250331T110000
DTEND;TZID=America/New_York:20250331T120000
DTSTAMP:20260403T183436
CREATED:20250217T195246Z
LAST-MODIFIED:20250217T201220Z
UID:10001572-1743418800-1743422400@salesvault.pro
SUMMARY:Why Aren’t You Selling More?
DESCRIPTION:If selling print\, signage\, and promotional products is what you do\, then why aren’t you selling more? In this open discussion\, we’ll tackle the real challenges standing in your way—whether it’s finding quality leads\, handling objections\, pricing pressures\, time management\, client retention\, or something else entirely. You’ll have the chance to share your struggles\, hear from peers facing similar obstacles\, and gain fresh perspectives on how to break through sales plateaus. With guided insights and practical takeaways\, this session will help you uncover what’s holding you back—and what you can do to start winning more business now.
URL:https://salesvault.pro/event/why-arent-you-selling-more/
CATEGORIES:Featured Workshop,Live Workshop,Weekly Workshop
ATTACH;FMTTYPE=image/jpeg:https://salesvault.pro/wp-content/uploads/2025/02/Why-Arent-You-Selling-More-Sales-Vault-Marketing-Workshop-March-2025.jpg
ORGANIZER;CN="Bill Farquharson":MAILTO:bill@salesvault.pro
LOCATION:https://salesvault.pro/event/why-arent-you-selling-more/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250402T113000
DTEND;TZID=America/New_York:20250402T123000
DTSTAMP:20260403T183436
CREATED:20250310T145642Z
LAST-MODIFIED:20250310T145951Z
UID:10001576-1743593400-1743597000@salesvault.pro
SUMMARY:SpeedPro Owner Exclusive: The Future of Content Marketing
DESCRIPTION:Join fellow SpeedPro owners at this interactive workshop on the future of content marketing \nWhat are the emerging content formats (e.g.\, short-form video\, interactive content\, podcasts) that marketers should invest in? Join us to discuss strategies for content repurposing and maximizing the value of existing assets.
URL:https://salesvault.pro/event/speedpro-owner-exclusive-the-future-of-content-marketing/
CATEGORIES:SpeedPro Owner Exclusive
ATTACH;FMTTYPE=image/jpeg:https://salesvault.pro/wp-content/uploads/2025/03/SpeedPro-Workshop-April-2.jpg
ORGANIZER;CN="Bill Farquharson":MAILTO:bill@salesvault.pro
LOCATION:https://salesvault.pro/event/speedpro-owner-exclusive-the-future-of-content-marketing/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250407T110000
DTEND;TZID=America/New_York:20250407T120000
DTSTAMP:20260403T183436
CREATED:20250327T203453Z
LAST-MODIFIED:20250327T204045Z
UID:10001577-1744023600-1744027200@salesvault.pro
SUMMARY:From Order Taker to Opportunity Maker
DESCRIPTION:How to Spot\, Create\, and Close Bigger Deals\nToo often\, sales reps wait for customers to ask for something instead of proactively uncovering opportunities. This session explores how to shift from reactive to strategic selling—asking better questions\, spotting upsell/cross-sell moments\, and becoming an indispensable partner rather than just a vendor.
URL:https://salesvault.pro/event/from-order-taker-to-opportunity-maker-how-to-spot-create-and-close-bigger-deals/
CATEGORIES:Live Workshop,Weekly Workshop
ATTACH;FMTTYPE=image/jpeg:https://salesvault.pro/wp-content/uploads/2025/03/Order-Taker-to-Oppty-Maker-April-7-2025.jpg
ORGANIZER;CN="Bill Farquharson":MAILTO:bill@salesvault.pro
LOCATION:https://salesvault.pro/event/from-order-taker-to-opportunity-maker-how-to-spot-create-and-close-bigger-deals/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250414T110000
DTEND;TZID=America/New_York:20250414T120000
DTSTAMP:20260403T183436
CREATED:20250327T203856Z
LAST-MODIFIED:20250327T204312Z
UID:10001578-1744628400-1744632000@salesvault.pro
SUMMARY:Marketing that Actually Works: Simple Ideas for Busy Shops
DESCRIPTION:Real-World Campaigns That Drive Engagement and Sales\nMost shops struggle to consistently market themselves. This discussion focuses on low-effort\, high-impact marketing strategies tailored for the print and promo world—like using your own products as marketing tools\, email campaigns that don’t suck\, and leveraging seasonal opportunities.
URL:https://salesvault.pro/event/marketing-that-actually-works-simple-ideas-for-busy-shops/
CATEGORIES:Live Workshop,Weekly Workshop
ATTACH;FMTTYPE=image/jpeg:https://salesvault.pro/wp-content/uploads/2025/03/Simple-Ideas-for-Busy-Shops-April-14-2025.jpg
ORGANIZER;CN="Bill Farquharson":MAILTO:bill@salesvault.pro
LOCATION:https://salesvault.pro/event/marketing-that-actually-works-simple-ideas-for-busy-shops/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250416T120000
DTEND;TZID=America/New_York:20250416T130000
DTSTAMP:20260403T183436
CREATED:20250329T154419Z
LAST-MODIFIED:20250329T193040Z
UID:10001582-1744804800-1744808400@salesvault.pro
SUMMARY:Sales by Design: Creating a Process That Wins New Business and Grows Existing Accounts
DESCRIPTION:Too many salespeople rely on instinct and effort instead of structure and strategy. In this hands-on workshop\, we’ll break down the critical elements of an effective sales process—from first contact to final follow-up. You’ll learn why one process doesn’t fit all\, how to build separate approaches for new and existing clients\, and how to use multiple communication mediums to increase engagement. We’ll explore generational preferences\, multi-step outreach plans\, and how consistency outperforms intensity. Whether you’re selling print\, signage\, labels\, or promotional products\, this session will help you create a repeatable\, scalable sales process that builds confidence\, drives results\, and turns prospects into loyal customers. Walk away with a customizable framework you can start using immediately.
URL:https://salesvault.pro/event/sales-by-design-creating-a-process-that-wins-new-business-and-grows-existing-accounts/
CATEGORIES:April 2025 Series,Featured Workshop,Live Workshop,Sales Process
ATTACH;FMTTYPE=image/jpeg:https://salesvault.pro/wp-content/uploads/2025/03/Sales-By-Design-April-16-12pm-Sales-Vault.jpg
ORGANIZER;CN="Bill Farquharson":MAILTO:bill@salesvault.pro
LOCATION:https://salesvault.pro/event/sales-by-design-creating-a-process-that-wins-new-business-and-grows-existing-accounts/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250421T110000
DTEND;TZID=America/New_York:20250421T120000
DTSTAMP:20260403T183436
CREATED:20250327T204249Z
LAST-MODIFIED:20250327T204249Z
UID:10001579-1745233200-1745236800@salesvault.pro
SUMMARY:The Loyalty Ladder: Turning One-Time Buyers into Lifelong Clients
DESCRIPTION:Building Customer Retention into Your Sales Strategy\nIt costs 5x more to get a new customer than to keep an existing one—but too many salespeople treat repeat business as luck rather than a strategy. This session dives into systems and tactics to drive reorders\, increase lifetime value\, and turn clients into your best referral source.
URL:https://salesvault.pro/event/the-loyalty-ladder-turning-one-time-buyers-into-lifelong-clients/
CATEGORIES:Live Workshop,Weekly Workshop
ATTACH;FMTTYPE=image/jpeg:https://salesvault.pro/wp-content/uploads/2025/03/The-loyalty-ladder-April-21-2025.jpg
ORGANIZER;CN="Bill Farquharson":MAILTO:bill@salesvault.pro
LOCATION:https://salesvault.pro/event/the-loyalty-ladder-turning-one-time-buyers-into-lifelong-clients/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250428T110000
DTEND;TZID=America/New_York:20250428T120000
DTSTAMP:20260403T183436
CREATED:20250327T204521Z
LAST-MODIFIED:20250327T205507Z
UID:10001580-1745838000-1745841600@salesvault.pro
SUMMARY:I Didn’t Know You Did That!
DESCRIPTION:Why Your Clients Are Buying from Someone Else—And How to Fix It\nYour customers are buying things you sell…from other vendors. Why? Because they don’t know your full offering. In this conversation\, we’ll cover how to educate your clients\, keep your name in front of them\, and use storytelling and samples to grow share of wallet.
URL:https://salesvault.pro/event/i-didnt-know-you-did-that/
CATEGORIES:Live Workshop,Weekly Workshop
ATTACH;FMTTYPE=image/jpeg:https://salesvault.pro/wp-content/uploads/2025/03/I-didnt-know-you-did-that-April-28-2025.jpg
ORGANIZER;CN="Bill Farquharson":MAILTO:bill@salesvault.pro
LOCATION:https://salesvault.pro/event/i-didnt-know-you-did-that/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250429T120000
DTEND;TZID=America/New_York:20250429T130000
DTSTAMP:20260403T183436
CREATED:20250329T155534Z
LAST-MODIFIED:20250330T144834Z
UID:10001581-1745928000-1745931600@salesvault.pro
SUMMARY:Smarter Sales: Using AI to Power a More Efficient\, Effective Sales Process
DESCRIPTION:Scroll Down to Register ↓\nAbout this Workshop\nYou’ve built a solid sales process—now it’s time to supercharge it with AI. In this advanced\, follow-up workshop\, we’ll show you how artificial intelligence can streamline prospecting\, personalize outreach\, and automate the repetitive tasks that slow you down. Learn how to use AI tools to research leads faster\, craft targeted messaging across multiple channels\, and track engagement more effectively. We’ll also explore how AI helps you adapt your process for different client types and communication preferences. Whether you’re selling print\, signage\, promotional products\, or labels\, you’ll walk away with practical ways to integrate AI into your sales workflow—saving time\, boosting productivity\, and increasing close rates. Welcome to the smarter way to sell. \nThis workshop is presented by Bill Farquharson of The Sales Vault and special guest Emma Farquharson of SharedIntel AI.\n \nCost for Participating\nSales Vault members: Attend for FREE \nNon-members: $99\n(includes a copy of the recording) \nJoin the Sales Vault and Save!\nYes\, you can join The Sales Vault for $69 and participate in this and all monthly AI workshops for FREE. Cancel at any time. \nClick Here to explore membership options and check for partner discounts.
URL:https://salesvault.pro/event/smarter-sales-using-ai-to-power-a-more-efficient-effective-sales-process/
CATEGORIES:AI,April 2025 Series,Featured Workshop,Live Workshop,Sales Process
ATTACH;FMTTYPE=image/jpeg:https://salesvault.pro/wp-content/uploads/2025/03/AI-Workshop-April-2025.jpg
ORGANIZER;CN="Bill Farquharson":MAILTO:bill@salesvault.pro
LOCATION:https://salesvault.pro/event/smarter-sales-using-ai-to-power-a-more-efficient-effective-sales-process/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250505T110000
DTEND;TZID=America/New_York:20250505T120000
DTSTAMP:20260403T183436
CREATED:20250429T181050Z
LAST-MODIFIED:20250429T205322Z
UID:10001586-1746442800-1746446400@salesvault.pro
SUMMARY:The Power of the First 30 Days: Marketing to New Clients After the Sale
DESCRIPTION:Most reps stop marketing once the first order lands—but that’s when the real opportunity begins. We’ll discuss strategies for staying top of mind and building loyalty in the first month after a sale. What messages do you send? What do you include in your thank-you kit? What’s the first “wow” moment you deliver? Join us to swap ideas on how to turn first-time buyers into long-time customers.
URL:https://salesvault.pro/event/the-power-of-the-first-30-days-marketing-to-new-clients-after-the-sale/
CATEGORIES:Live Workshop,Weekly Workshop
ATTACH;FMTTYPE=image/jpeg:https://salesvault.pro/wp-content/uploads/2025/04/Marketing-Workshop-The-Power-of-the-First-30-Days-Marketing-to-New-Clients-After-the-Sale-May-5-2025.jpg
ORGANIZER;CN="Bill Farquharson":MAILTO:bill@salesvault.pro
LOCATION:https://salesvault.pro/event/the-power-of-the-first-30-days-marketing-to-new-clients-after-the-sale/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250506T120000
DTEND;TZID=America/New_York:20250506T130000
DTSTAMP:20260403T183436
CREATED:20250417T105640Z
LAST-MODIFIED:20250509T164432Z
UID:10001585-1746532800-1746536400@salesvault.pro
SUMMARY:Fully Promoted Exclusive Workshop: Overcoming Sales Fear
DESCRIPTION:Join fellow Fully Promoted Sales Vault members at this interactive workshop! \nSales reluctance is real—and it’s costing you opportunities. In this exclusive workshop for Fully Promoted locations\, we’ll confront the most common fears that hold salespeople back: fear of rejection\, fear of failure\, fear of sounding “salesy\,” and more. You’ll walk away with practical strategies to build confidence\, start more conversations\, and approach every sales interaction with a winning mindset. Let’s turn hesitation into action—and fear into fuel for growth. \n 
URL:https://salesvault.pro/event/overcoming-sales-fear/
CATEGORIES:Fully Promoted Exclusive
ATTACH;FMTTYPE=image/jpeg:https://salesvault.pro/wp-content/uploads/2025/04/fully-promoted-workshop-the-sales-vault.jpg
ORGANIZER;CN="Bill Farquharson":MAILTO:bill@salesvault.pro
LOCATION:https://salesvault.pro/event/overcoming-sales-fear/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250507T113000
DTEND;TZID=America/New_York:20250507T123000
DTSTAMP:20260403T183436
CREATED:20250402T202054Z
LAST-MODIFIED:20250410T170307Z
UID:10001584-1746617400-1746621000@salesvault.pro
SUMMARY:SpeedPro Owner Exclusive: What Sets You Apart?
DESCRIPTION:Join fellow SpeedPro owners at this interactive workshop! \nIn today’s competitive landscape\, blending in is the fastest path to being overlooked. This high-impact workshop is designed specifically for SpeedPro Studio owners who want to stand out in a crowded market. We’ll explore how to uncover and articulate what makes your studio unique—and how to turn that into a powerful sales and marketing advantage. Walk away with actionable strategies to position your brand\, attract the right clients\, and win more business by being unmistakably you. \nJoin us and discover how differentiation isn’t just a buzzword—it’s your superpower.
URL:https://salesvault.pro/event/speedpro-owner-exclusive-what-sets-you-apart/
CATEGORIES:SpeedPro Owner Exclusive
ATTACH;FMTTYPE=image/jpeg:https://salesvault.pro/wp-content/uploads/2025/04/SpeedPro-Workshop-May-7.jpg
ORGANIZER;CN="Bill Farquharson":MAILTO:bill@salesvault.pro
LOCATION:https://salesvault.pro/event/speedpro-owner-exclusive-what-sets-you-apart/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250512T110000
DTEND;TZID=America/New_York:20250512T120000
DTSTAMP:20260403T183436
CREATED:20250429T181526Z
LAST-MODIFIED:20250429T194006Z
UID:10001589-1747047600-1747051200@salesvault.pro
SUMMARY:Selling Without Selling: Using Education as Your Secret Marketing Weapon
DESCRIPTION:Nobody wants to be pitched\, but everyone wants to learn. This week\, we’ll explore how to position yourself as a trusted expert through educational content—whether it’s tip sheets\, how-to videos\, or print signage 101 guides. We’ll also cover how to repurpose content you already have and how to make it easy for clients to say\, “I didn’t know you did that… let’s talk.”
URL:https://salesvault.pro/event/selling-without-selling-using-education-as-your-secret-marketing-weapon/
CATEGORIES:Live Workshop,Weekly Workshop
ATTACH;FMTTYPE=image/jpeg:https://salesvault.pro/wp-content/uploads/2025/04/Selling-Without-Selling-Using-Education-as-Your-Secret-Marketing-Weapon-May-12-2025.jpg
ORGANIZER;CN="Bill Farquharson":MAILTO:bill@salesvault.pro
LOCATION:https://salesvault.pro/event/selling-without-selling-using-education-as-your-secret-marketing-weapon/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250519T110000
DTEND;TZID=America/New_York:20250519T120000
DTSTAMP:20260403T183436
CREATED:20250429T181820Z
LAST-MODIFIED:20250429T193946Z
UID:10001588-1747652400-1747656000@salesvault.pro
SUMMARY:Humans vs. AI: How to Keep Your Marketing Personal in an Automated World
DESCRIPTION:As AI-generated content becomes more common\, standing out requires a human touch. This week\, we’ll talk about how to balance automation with authenticity. What should be personalized? What can be outsourced to AI? How do you keep your messages feeling real? You’ll leave with practical ideas—and maybe even a few AI tricks—to help you sound more like you.
URL:https://salesvault.pro/event/humans-vs-ai-how-to-keep-your-marketing-personal-in-an-automated-world/
CATEGORIES:Live Workshop,Weekly Workshop
ATTACH;FMTTYPE=image/jpeg:https://salesvault.pro/wp-content/uploads/2025/04/Humans-vs.-AI-How-to-Keep-Your-Marketing-Personal-in-an-Automated-World-May-19-2025.jpg
ORGANIZER;CN="Bill Farquharson":MAILTO:bill@salesvault.pro
LOCATION:https://salesvault.pro/event/humans-vs-ai-how-to-keep-your-marketing-personal-in-an-automated-world/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250520T120000
DTEND;TZID=America/New_York:20250520T130000
DTSTAMP:20260403T183436
CREATED:20250429T193555Z
LAST-MODIFIED:20250429T193555Z
UID:10001590-1747742400-1747746000@salesvault.pro
SUMMARY:Sign Language for Sales Reps: Talk the Talk\, Sell the Sign
DESCRIPTION:Ready to grow your signage sales and close bigger\, faster\, more profitable deals? Join us for an exclusive one-hour Sales Vault workshop\, “Sign Language for Sales Reps: Talk the Talk\, Sell the Sign.”  \nIn this tactical session\, you’ll learn how to position signage as a marketing essential\, uncover hidden opportunities in every customer conversation\, and win more projects by speaking the language buyers trust. Whether you’re selling banners\, building signs\, vehicle wraps\, or way-finding systems\, this workshop will give you the tools\, strategies\, and confidence to make every sales call count.  \nBring your questions\, bring your challenges — leave with ideas you can use immediately to sell more signage\, more often. Don’t miss it!
URL:https://salesvault.pro/event/sign-language-for-sales-reps-talk-the-talk-sell-the-sign/
CATEGORIES:Live Workshop,May 2025 Series,Selling Signs
ATTACH;FMTTYPE=image/jpeg:https://salesvault.pro/wp-content/uploads/2025/04/Sign-Language-for-Sales-Reps-Talk-the-Talk-Sell-the-Signs-May-20.jpg
ORGANIZER;CN="Bill Farquharson":MAILTO:bill@salesvault.pro
LOCATION:https://us06web.zoom.us/j/89676969845?pwd=dElRd1jiL78a4VNXbHQV03qc0xO4fK.1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250527T110000
DTEND;TZID=America/New_York:20250527T120000
DTSTAMP:20260403T183436
CREATED:20250429T182106Z
LAST-MODIFIED:20250429T193928Z
UID:10001587-1748343600-1748347200@salesvault.pro
SUMMARY:Campaigns That Keep On Giving: How to Build a Repeatable 12-Week Marketing Plan
DESCRIPTION:Random acts of marketing don’t cut it anymore. This session will focus on how to create a structured\, repeating 12-week marketing rhythm that keeps your name in front of clients without feeling stale. We’ll cover content ideas\, timing\, automation tools\, and how to stay consistent without burning out. Bonus: Vault members share what’s worked (or failed!) in their own campaigns.
URL:https://salesvault.pro/event/campaigns-that-keep-on-giving-how-to-build-a-repeatable-12-week-marketing-plan/
CATEGORIES:Live Workshop,Weekly Workshop
ATTACH;FMTTYPE=image/jpeg:https://salesvault.pro/wp-content/uploads/2025/04/Campaigns-That-Keep-On-Giving-How-to-Build-a-Repeatable-12-Week-Marketing-Plan-May-27-2025.jpg
ORGANIZER;CN="Bill Farquharson":MAILTO:bill@salesvault.pro
LOCATION:https://salesvault.pro/event/campaigns-that-keep-on-giving-how-to-build-a-repeatable-12-week-marketing-plan/
END:VEVENT
END:VCALENDAR