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Selling the Value, Not the Product

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Competing on price is a race to the bottom. This workshop teaches you how to position your value, not just your products, to close more sales and justify premium pricing.

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SpeedPro Exclusive Workshop: That Nuisance Customer

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SPEEDPRO STUDIO EXCLUSIVE: Join fellow SpeedPro Sales Vault Members at this interactive workshop! Slow payers. Know-it-all's. Nit pickers. Perennial price shoppers...The nuisance customer earns his/her label every day. Some feel they've become the norm and not the exception. Let's talk about how to identify, head off, and deal with these clients and turn them from lions to lambs.

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Fully Promoted Exclusive Workshop: Creating Marketing Content That Sells

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FULLY PROMOTED LOCATIONS EXCLUSIVE: Join fellow Fully Promoted Sales Vault Members at this interactive workshop! Marketing was once optional, but no more. Today, buying decisions are made even before you make contact with a prospect. That means you need to examine all aspects of the messages you are putting out. In this Fully Promoted-only workshop, we will discuss what to write and what to post so that doors are opened, appointments are accepted, and your phone rings with opportunities.

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Prescription for Sales Success: Selling to Hospitals

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Hospitals are one of the most complex – and potentially rewarding – verticals for print and promotional sales. In this workshop, you’ll get a strategic breakdown of the healthcare buying cycle, learn how to address compliance and vendor approval hurdles, and gain actionable tips to warm up cold calls. Whether you're new to this vertical or looking to grow your healthcare client list, this session is your prescription for success.

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What Buyers Are Thinking (But Won’t Tell You)

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Dive into buyer psychology to uncover what prospects really think. Learn how to read between the lines, ask strategic questions, and influence buying decisions.

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AI RX: Automating Access & Accelerating Sales in Hospitals

Virtual Event Virtual Event

Take your hospital sales strategy to the next level with this advanced session on AI-powered selling. In this workshop, you’ll learn how to use ChatGPT, Perplexity, and others to simplify your pre-call research, personalize outreach, and streamline follow-ups. Whether you’re prospecting the purchasing department, a department head, or a hospital marketer, we’ll show you how AI can uncover what matters most—and how to speak directly to those priorities.

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