Selling the Value, Not the Product
Competing on price is a race to the bottom. This workshop teaches you how to position your value, not just your products, to close more sales and justify premium pricing.
Competing on price is a race to the bottom. This workshop teaches you how to position your value, not just your products, to close more sales and justify premium pricing.
Your website, LinkedIn, and email signature speak volumes before you do. Learn how to optimize your digital presence to make stronger first impressions and win more business.
SPEEDPRO STUDIO EXCLUSIVE: Join fellow SpeedPro Sales Vault Members at this interactive workshop! Slow payers. Know-it-all's. Nit pickers. Perennial price shoppers...The nuisance customer earns his/her label every day. Some feel they've become the norm and not the exception. Let's talk about how to identify, head off, and deal with these clients and turn them from lions to lambs.
FULLY PROMOTED LOCATIONS EXCLUSIVE: Join fellow Fully Promoted Sales Vault Members at this interactive workshop! Marketing was once optional, but no more. Today, buying decisions are made even before you make contact with a prospect. That means you need to examine all aspects of the messages you are putting out. In this Fully Promoted-only workshop, we will discuss what to write and what to post so that doors are opened, appointments are accepted, and your phone rings with opportunities.
Learn how to lead high-impact first sales meetings that build trust, uncover buyer pain points, and set clear next steps. Perfect your discovery process and increase close rates fast.
Discover how to spark meaningful sales conversations, ask better questions, and align solutions with buyer goals. This session will boost engagement and uncover real selling opportunities.
Don’t write off your cold accounts. Learn how to use AI tools to segment, score, and reconnect with lost prospects using personalized, data-driven outreach.
Hospitals are one of the most complex – and potentially rewarding – verticals for print and promotional sales. In this workshop, you’ll get a strategic breakdown of the healthcare buying cycle, learn how to address compliance and vendor approval hurdles, and gain actionable tips to warm up cold calls. Whether you're new to this vertical or looking to grow your healthcare client list, this session is your prescription for success.
Dive into buyer psychology to uncover what prospects really think. Learn how to read between the lines, ask strategic questions, and influence buying decisions.
Take your hospital sales strategy to the next level with this advanced session on AI-powered selling. In this workshop, you’ll learn how to use ChatGPT, Perplexity, and others to simplify your pre-call research, personalize outreach, and streamline follow-ups. Whether you’re prospecting the purchasing department, a department head, or a hospital marketer, we’ll show you how AI can uncover what matters most—and how to speak directly to those priorities.