The Sales Vault

Sales Talk
2024-06-19 12:00 - 13:00 (America/New_York) | https://salesvault.pro/event/sales-talk-2-3-4-2/2024-06-19/
Got a sales challenge? Stuck on a problem? Need ideas for a sales situation? Join Bill and your peers for Sales Talk, a weekly workshop where participants bring a sales challenge for peer input.
There is no rsvp for this event. This is the Zoom link for Sales Vault Members.

Sales Talk
2024-06-26 12:00 - 13:00 | https://salesvault.pro/event/sales-talk-2-3-4-2/2024-06-26/

Sales Talk [No Sales Talk This Week!]
2024-07-03 12:00 - 13:00 | https://salesvault.pro/event/sales-talk-2-3-4-2-2/
No Sales Talk this week! Sales Talk resumes July 10.
There is no rsvp for this event. This is the Zoom link for Sales Vault Members.

Sales Talk
2024-07-10 12:00 - 13:00 | https://salesvault.pro/event/sales-talk-2-3-4-2/2024-07-10/

Sales Talk
2024-07-17 12:00 - 13:00 | https://salesvault.pro/event/sales-talk-2-3-4-2/2024-07-17/

Sales Talk
2024-07-24 12:00 - 13:00 | https://salesvault.pro/event/sales-talk-2-3-4-2/2024-07-24/

The Marketing Workshop
2024-07-29 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-july-29/
This is a general conversation about marketing (both company-wide and personal) open to all Sales Vault Insiders.
Please make sure you login a few minutes early. After the call starts, we will be unable to help with any technical issues.

The Marketing Workshop
2024-08-05 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-august-5/

The Marketing Workshop
2024-08-12 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-august-12/

The Marketing Workshop
2024-08-19 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-august-19/

The Marketing Workshop
2024-08-26 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-august-26/

The Marketing Workshop
2024-09-02 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-september-2/

The Marketing Workshop
2024-09-09 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-september-9/

The Marketing Workshop
2024-09-16 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-september-16/

The Marketing Workshop
2024-09-23 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-september-23/

The Marketing Workshop: Choosing the Right Medium
2024-09-30 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-september-30/
This week’s theme for discussion is: Choosing the right medium

This is a general conversation about marketing (both company-wide and personal) open to all Sales Vault Insiders.
Please make sure you login a few minutes early. After the call starts, we will be unable to help with any technical issues.

The Marketing Workshop: Tracking Marketing Success
2024-10-07 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-october-7/
The theme for this week’s discussion: Tracking Marketing Success

Join Bill Farquharson for this week’s Marketing Workshop on Monday, October 7, 2024, where the focus is on “Tracking Marketing Success.” Bill will dive into the age-old challenge that marketers face, as captured by John Wanamaker’s famous quote: “Only half of my marketing works. The only problem is, I don’t know which half.”
This interactive session invites members to discuss how they measure marketing effectiveness and define what success looks like for their business. With input from your peers and expert feedback from Bill, you’ll explore key questions like:

How long do you give a marketing campaign to work?
Do you trust data over instinct or rely on a gut feeling?
When you adjust your tactics, is it a minor tweak or a complete overhaul?

Bring your challenges and ideas to the table, and walk away with new insights from this collaborative discussion!
The Marketing Workshop is a open discussion about marketing (both company-wide and personal) open to all Sales Vault Insiders. Please make sure you login a few minutes early. After the call starts, we will be unable to help with any technical issues.

The Marketing Workshop: What’s Stopping You From Running a Marketing Campaign?
2024-10-14 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-october-14/
We all know the things in life we should be doing—going to the gym, eating healthier, reading more, meditating. But let’s face it, something always gets in the way. The same goes for running an effective marketing campaign. You understand that a lead-generating, brand-building campaign can boost your sales, but for some reason, it just hasn’t made it to the top of your to-do list.
In this Marketing Workshop on October 14, 2024, Bill Farquharson will lead an engaging discussion to explore what’s holding you back from launching a successful marketing campaign. You’ll walk away with strategies to push past the barriers and finally check “Complete this week’s marketing tasks” off your list.
Bring your challenges, and let’s figure out what it will take to make marketing a priority for you!
This is a general conversation about marketing (both company-wide and personal) open to all Sales Vault Insiders. Please make sure you login a few minutes early. After the call starts, we will be unable to help with any technical issues.

The Marketing Workshop: The Role of AI in Marketing
2024-10-21 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-october-21/
Everywhere you look, AI is making an impact. Whether you’ve used it to save time, start a blog, or write an email, Artificial Intelligence is becoming a powerful tool in marketing. But what else can AI do to transform your marketing strategies?
On October 21, 2024, join Bill Farquharson for The Marketing Workshop as we explore “The Role of AI in Marketing.” Whether you’re just dipping your toe in or have an advanced understanding of AI, this session will help you uncover new ways AI can enhance your marketing efforts. Together, we’ll identify practical applications, discuss the benefits, and create an actionable list of how AI can make a difference in your campaigns.
You’ll leave with a fresh perspective and a plan to leverage AI to grow your business!
This is a general conversation about marketing (both company-wide and personal) open to all Sales Vault Insiders. Please make sure you login a few minutes early. After the call starts, we will be unable to help with any technical issues.

The Marketing Workshop: Building a Loyalty Program
2024-10-28 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-october-28/
In the hustle of chasing new business, it’s easy to overlook the untapped potential of your existing customer base. While you might not be developing an American Airlines-level loyalty program, there are steps you can take to secure greater customer loyalty and increase sales with your current clients.
Join Bill Farquharson on October 28, 2024, for The Marketing Workshop as we explore “Building a Loyalty Program.” Together, we’ll brainstorm ideas for creating loyalty strategies that deepen relationships with your customers and maximize same-client sales. By the end of the session, you’ll walk away with actionable ideas to strengthen your existing business.
Let’s work together to build loyalty and grow your bottom line!
This is a general conversation about marketing (both company-wide and personal) open to all Sales Vault Insiders. Please make sure you login a few minutes early. After the call starts, we will be unable to help with any technical issues.

The Marketing Workshop: The Future of Content Marketing
2024-11-04 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-november-4/
By the time you finish reading this sentence, AI will have evolved once again. Keeping up with the rapid advancements in content marketing—from creation to delivery—can feel overwhelming. But whatever your current strategy, there’s always a more efficient, impactful way forward.
Join Bill Farquharson on November 4, 2024, for The Marketing Workshop as we explore “The Future of Content Marketing.” This session will focus on the evolving landscape of content marketing and how AI is shaping the future. Together, we’ll discuss time-saving tools, strategies to improve your content, and what’s next in this fast-moving industry.
Prepare for the future before it changes again!
This is a general conversation about marketing (both company-wide and personal) open to all Sales Vault Insiders. Please make sure you login a few minutes early. After the call starts, we will be unable to help with any technical issues.

The Marketing Workshop
2024-11-11 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-november-11/

The Marketing Workshop: Connecting with that Elusive Prospect
2024-11-18 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-connecting-with-that-elusive-prospect/
You call, email, call, message, and reach out through LinkedIn. Results: Crickets. Is it you or them?
Join today’s Marketing Workshop and receive ideas for finding, connecting, and hearing back from future customers. The session includes an AI perspective from The Sales Vault’s resident expert.
This is a general conversation about marketing (both company-wide and personal) open to all Sales Vault Insiders. Please make sure you login a few minutes early. After the call starts, we will be unable to help with any technical issues.

The Marketing Workshop: Boosting Business Through LinkedIn
2024-11-25 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-november-25-2024/
Are you looking to connect with peers and uncover new ideas to elevate your LinkedIn game? Join us for an engaging session where we’ll exchange practical, proven content ideas that can help showcase our unique capabilities, attract new clients, and build brand loyalty.
During this session, we’ll dive into:

What to Share: Discover fresh topics that resonate with potential customers and effectively convey your shop’s strengths—from showcasing unique services to highlighting sustainable practices.
Standout Storytelling: Learn how to turn everyday print projects into compelling stories that demonstrate the value of your work and engage your LinkedIn audience.
Building Trust and Visibility: Explore strategies to increase your credibility, establish your expertise, and broaden your reach within the industry.
Content That Converts: Find out what kind of content is proven to drive engagement and attract business leads, and gain tips on using LinkedIn’s platform to amplify your message.

Whether you’re just starting to use LinkedIn or looking to improve your current strategy, this session is all about collaboration and growth. Join us for a lively exchange of ideas, learn from fellow print shop owners, and leave with actionable content strategies that can set your business apart!
This is a general conversation about marketing (both company-wide and personal) open to all Sales Vault Insiders. Please make sure you login a few minutes early. After the call starts, we will be unable to help with any technical issues.

The Marketing Workshop | Showcasing Your Superpower: Marketing with Print and Signage
2024-12-02 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-december-2/
Your products tell a story—are you using them to tell yours? In this week’s marketing workshop we’ll focus on showcasing your superpower where you’ll explore ways to harness your company’s offerings as examples of excellence. From creating jaw-dropping print campaigns to leveraging the visual appeal of signage, this workshop delivers actionable strategies to showcase your craft, impress prospects, and boost your credibility.
Stop telling and start showing—join us to transform your marketing into a standout reflection of your expertise.

The Marketing Workshop: Customer Loyalty Unlocked: Marketing that Brings Them Back
2024-12-09 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-december-9/
Loyal customers are the foundation of lasting business success. In “Customer Loyalty Unlocked: Marketing that Brings Them Back,” this workshop dives deep into creating campaigns that resonate and nurture trust. Tailored for print, signage, and promotional sales professionals, attendees will explore personalized print promotions, creative loyalty programs, and actionable strategies to turn customers into lifelong advocates. Learn how to build relationships that last—and grow your business with loyalty-driven marketing.

The Marketing Workshop: I Didn’t Know You Did That: Showcase Your Full Potential
2024-12-16 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-december-16/
Your business offers more than your customers might realize—don’t let untapped potential slip through the cracks. “I Didn’t Know You Did That: Showcase Your Full Potential” equips sales and marketing professionals in the print, signage, and packaging industries with tools to communicate their full range of products and services. Learn how to create campaigns that educate your customers, increase engagement, and upsell effectively. Empower your business by ensuring every opportunity is maximized.

The Marketing Workshop: Stand Out in Your Market and Master Your Unique Value Proposition
2024-12-23 11:00 - 12:00 | https://salesvault.pro/event/stand-out-in-your-market-mastering-your-unique-value-proposition/
In today’s saturated marketplace—whether you’re in print, signage, promotional items, labels, or packaging—being “just another provider” won’t cut it. This workshop focuses on the process of pinpointing what sets you apart. Through interactive discussion and insights, you’ll identify your unique strengths, clarify your message, and develop a compelling value proposition that resonates with your ideal audience. Equip yourself with the tools to stand out, attract the right kind of leads, and position yourself for long-term growth and profitability. Come prepared to define your difference and elevate your marketing game.

The Marketing Workshop: Networking with Purpose—Transform Conversations into Clients
2024-12-30 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-december-30/
In a crowded marketplace, simply showing up and collecting business cards is not enough. In this marketing workshop, print shop owners, salespeople, and professionals in signage, promotional items, labels, and packaging will discover how to network with genuine purpose. Led by marketing expert Bill Farquharson, you’ll learn how to pinpoint the best events to attend, approach new contacts with confidence, and follow up in ways that convert introductions into loyal clients. Move beyond the “vendor” label and become a trusted resource for prospects, turning casual conversations into consistent referrals and sustained growth. Come prepared to transform your networking efforts into a key driver of long-term, repeat business.
